B2B Email Marketer
31365 Oak Crest Dr , #100 Westlake Village, CA 91361
We are looking for a B2B Email Marketer to support a project for our client that is a Marketing & Advertising firm in Westlake Village, CA.
DUTIES AND RESPONSIBILTIES:
- Plan and execute lifecycle strategies to create great customer experiences that will drive growth for the business.
- Responsible for the execution of all email & SMS lifecycle campaigns
- Own and scale our loyalty program to drive repeat purchases and brand advocates
- Collaborate with e-commerce and B2B sales teams to grow referral programs
- Own the email & SMS marketing calendars aligning campaigns to support seasonal product launches and other brand initiatives
- Collaborate with stakeholders and creative team to build and launch campaigns
- Develop initiatives that will drive email and SMS acquisition
- Continually analyze and track KPIs within each channel and build out testing strategies to improve
- Communicate insights and learnings back to other teams
- 3-5 years of related work experience
- Power user of at least one marketing automation platform (e.g. Klaviyo, Hubspot, Marketo)
- Experience with building out complex triggered campaign logic
- Experience integrating ESPs with other platforms
- Good understanding of CAN-SPAM regulations, deliverability & email best practices
- Working HTML & CSS knowledge
- Familiar with testing methodologies
- Strong analytical skills and working knowledge of Google Analytics or similar tool
Kinect provides career advice and advancement to tech professionals while providing best in class support to our clients. Kinect specializes in roles in software and applications, IT infrastructure and operations. We provide contract and project resources to a broad range of organizations on a national basis. Contact us to see how Kinect can help you further your career goals.
Kinect provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal requirements, Kinect complies with applicable state and local laws governing non-discrimination in employment in every location in which the company conducts business