Sr. Manager, Customer Profile (Hybrid)
5700 Canoga Ave, #200 , #4900 Woodland Hills, CA 91367 US
Job Description
A client is a leading global travel and hospitality company and is seeking a Senior Manager of Customer Profile to define and drive its customer data strategy across all digital touchpoints. This role will lead the optimization of Adobe Real-Time CDP and AEP tools to enable personalized, scalable customer experiences. Ideal for a hands-on data strategist who thrives at the intersection of marketing technology, segmentation, and digital personalization.
Key Responsibilities:
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Lead customer data strategy and architecture across Adobe AEP and Real-Time CDP
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Own segmentation strategies and activation planning for personalized campaigns
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Collaborate with cross-functional teams (marketing, IT, analytics) to implement personalization use cases
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Enrich customer profiles using clickstream and behavioral data to support targeted engagement
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Monitor and report on test strategies, audience performance, and personalization ROI
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Stay current with CDP, AI/ML innovations, and marketing technology trends
Qualifications:
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7+ years in customer data or marketing technology roles, ideally at consumer-facing brands
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Proven experience with Adobe AEP, Real-Time CDP, and segmentation best practices
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Strong understanding of data schemas, audience strategy, and performance analytics
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Experience collaborating across marketing, analytics, and development teams
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Bachelor’s degree required; Master’s degree a plus
Equal Opportunity Employer
Kinect is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other protected characteristic under applicable federal, state, or local law.