Kinect
http://cdn.haleymarketing.com/templates/62024/logos/kinecthq-hml.png
http://www.kinecthq.com
http://www.kinecthq.com
USD
150000
175000
YEAR
true
Our client is a leading travel and leisure company, renowned for providing exceptional travel experiences and services to customers worldwide. They are committed to innovation and excellence, and are seeking a talented Senior Manager of Personalization to join their team. This role is critical in driving personalized customer experiences across various channels using the Adobe suite of tools.
Job Description:
Position Overview: As the Senior Manager of Personalization, you will be responsible for leveraging the Adobe suite of tools, including Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Target, to create highly personalized experiences across channels such as web, email, mobile, digital ads, and call centers. This role requires a deep understanding of 1:1 personalization, segmentation, next best action, A/B testing, clickstream data, and multi-variant testing. You will lead and own the development of a comprehensive personalization roadmap, working closely with cross-functional teams to ensure seamless execution and delivery of personalized customer experiences.
Key Responsibilities:
Qualifications:
Equal Opportunity Employer: Kinect is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Sr. Manager, Customer Profile (Hybrid)
5700 Canoga Avenue, Suite 200 Woodland Hills, CA 91367 US
Posted: 07/24/2024
2024-07-24
2025-01-10
Employment Type:
Direct Hire
Skill Set: Analysis / Analytics
Job Number: 2658
Pay Range: $150,000 to $175,000 / Annually
Job Description
Our client is a leading travel and leisure company, renowned for providing exceptional travel experiences and services to customers worldwide. They are committed to innovation and excellence, and are seeking a talented Senior Manager of Personalization to join their team. This role is critical in driving personalized customer experiences across various channels using the Adobe suite of tools.
Job Description:
Position Overview: As the Senior Manager of Personalization, you will be responsible for leveraging the Adobe suite of tools, including Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Target, to create highly personalized experiences across channels such as web, email, mobile, digital ads, and call centers. This role requires a deep understanding of 1:1 personalization, segmentation, next best action, A/B testing, clickstream data, and multi-variant testing. You will lead and own the development of a comprehensive personalization roadmap, working closely with cross-functional teams to ensure seamless execution and delivery of personalized customer experiences.
Key Responsibilities:
- Develop and implement a comprehensive personalization roadmap to enhance customer experience across multiple channels.
- Leverage Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Target to create and manage personalized marketing campaigns.
- Utilize 1:1 personalization techniques, segmentation, and next best action strategies to optimize customer interactions.
- Conduct A/B testing and multi-variant testing to assess the effectiveness of personalization efforts.
- Analyze clickstream data to understand customer behavior and refine personalization strategies.
- Collaborate with cross-functional teams, including marketing, IT, and customer service, to ensure cohesive and consistent personalization across all touchpoints.
- Monitor and report on the performance of personalization initiatives, providing insights and recommendations for continuous improvement.
- Stay current with industry trends and advancements in personalization technologies and methodologies.
Qualifications:
- Bachelor’s degree in Marketing, Business, Data Science, or a related field.
- Minimum of 5 years of experience in personalization, digital marketing, or a related field.
- Extensive experience with the Adobe suite of tools, including Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Target.
- Strong understanding of 1:1 personalization, segmentation, next best action, A/B testing, clickstream data, and multi-variant testing.
- Proven ability to develop and execute successful personalization strategies.
- Excellent analytical skills with the ability to interpret complex data and provide actionable insights.
- Strong project management skills and the ability to lead cross-functional teams.
- Excellent communication and interpersonal skills.
- Ability to work independently and in a fast-paced, dynamic environment.
Equal Opportunity Employer: Kinect is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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