Web Analytics Manager

Woodland Hills, CA

Posted: 02/22/2022 Employment Type: Direct Hire Skill Set: Analysis / Analytics Job Number: 1997

Job Description

  1. Some  requirements for the role:
    1. Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and for interpreting data
    2. Develop and implement a data analytics framework and prioritization process that scales and enables growth and aligns with the vision and objectives of Viking
    3. Perform all duties of an analytics tool administrator including creating/managing account access, all site tagging and configurations, custom dashboards, and user training as requested
    4. Participate in all Global/Regional Marketing kick-off activities to ensure necessary analytics tracking is set-up prior to site or campaign launches
    5. Run regularly-scheduled web analytics reports that contribute meaningful analysis and actionable insights
    6. Monitor and provide best practices for improvements of online conversions to optimize campaign success, in collaboration with Digital teams
    7. Lead regular tagging audits, providing best practices, and trouble-shooting to ensure accuracy
    8. Conduct ad-hoc analysis and reporting for internal clients as requested
    9. Provide insights and guidance on A/B testing program
Adobe Analytics, Adobe Target, Adobe RT-CDP experience preferable

Meet Your Recruiter

Spencer Cristoforo
Sr. Technical Recruiter

Spencer was born and raised in Boston, Massachusetts and contributes 5 years of technical recruiting experience to the team. He earned his bachelor’s degree in Communications from Keene State College in Keene, New Hampshire and has been involved in agency recruiting since 2014. He prides himself on the ability to understand what a candidate truly needs to feel challenged and fulfilled at their next position. This understanding ultimately leads to both a satisfied candidate and a happy client! Spencer is huge Boston sports fan with an intense passion for the Celtics and Red Sox. Other than Boston sports, his other hobbies include playing piano and guitar, which he has been doing for the last 10 years.

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